Sponsorship Opportunities

Help boost resilience and spread more joy

Your sponsorship helps bring evidence-based mental health tools to those who need it. Joy Lab was created to address a real gap in public mental health by offering accessible and impactful tools that help people build life-long skills that feel empowering.

Joy Lab’s unique model is primarily built on a free weekly podcast that helps listeners build on their strengths, cultivate more resilience, and support their mental health in ways that don’t feel dismissive, disempowering, or dry.

Listeners can pair the podcast with actionable practices that we call “Experiments.” These short but powerful practices are available through a podcast-platform subscription or our Joy Lab+ app. Whether folks just listen or listen and experiment, the aim is to build sustainable habits that support their mental health through small, repeatable weekly practices.

Joy Lab podcast

Joy Lab is a free, weekly podcast that blends science and soul to help listeners navigate stress, build genuine resilience, and tap into more joy. Hosted by Dr. Henry Emmons and Dr. Aimee Prasek, episodes draw on cognitive behavioral therapy, positive psychology, and the science of mindfulness.

Joy Lab Experiments

Each Joy Lab episode pairs with an Experiment. These are simple, evidence-based practices that help listeners recognize unhelpful patterns, practice and grow their mental health strengths, and build new skills that last beyond the episode.

Why partner with Joy Lab?

Support individuals who are seeking out tools to support their wellbeing and mental health.
Help make these evidence-based practices more accessible to people who need them. Tools like Joy Lab are aimed to provide upstream support that improves treatment-seeking behaviors, decreases the risk of more serious mental health issues, and reduces future economic and societal costs.
Help fund formal outcome measurement and impact for public mental health initiatives. This is a huge gap in our public health system.
Help keep the podcast an ad-free and no-cost mental health resource that’s available to all who need it.
Support what our communities need most right now: Resilience-building resources that strengthen individuals and communities.

Ranked in the top 1% of nearly four million globally tracked podcasts and was nominated for an Ambie award, one of the podcast industry’s top awards. These milestones are evidence that mental health podcasts are something folks are seeking and Joy Lab is meeting their needs.
14,000+ weekly podcast downloads with continued increase month-after-month.
Listener retention rate averages 88%. When folks start an episode they finish it.
20,000+ monthly touches across social media and newsletter provides another avenue of support between podcast episodes.

Partnership Opportunities

Our goal is to reach 150,000 listeners in 2027 and we need your support.

Your sponsorship expands reach to individuals searching for mental health resources, builds a more resilient community that benefits us all, and reduces the stigma around mental health.

Be a GROWTH PARTNER

Availability

20 Growth Partner spots available, with 1 or 2 year partnerships.

Partner with us for 1 year

$18,000

Partner with us for 2 years

$30,000

Acknowledgements

Within every podcast episode:

Group acknowledgement at end of podcast episode: “This episode is brought to you by [individual names of Mission Partners] and our Growth Partners. Learn more about these partners at JoyLab.coach.”

At JoyLab.coach:

Logo placement on home page in “Partners” carousel.
Written acknowledgement in podcast show notes.
Logo placement on “Partners” page.
“Growth Partners” logo placement on blog page, linked to Partners web page

In newsletters and social pages for Joy Lab:

Growth Partners logo in the weekly newsletter, linked to Partners web page
Written acknowledgement in the “Partners” section of every newsletter.
Written acknowledgement in the first of the month social posts launching the new Element of Joy: “Our new Element is brought to you by [individual names of Mission Partners in alphabetical order] and our Growth Partners.” The Growth Partners text will link to the “Partners” page at JoyLab.coach.

Within the Joy Lab+ app

Logo placement on “Partners” screen.

Call To Action

Be a MISSION PARTNER

Availability

4 Mission Partner spots available, with 1 or 2 year partnerships.

Partner with us for 1 year

$100,000

Partner with us for 2 years

$180,000

Acknowledgements (Joy Lab and Pathways North)

Within every podcast episode:

Pre-roll verbal acknowledgement: “This episode is brought to you by [individual names of Mission Partners in alphabetical order] and our Growth Partners. Learn more about these partners at our website.”
Post-roll logo placement in video versions.
Written acknowledgement in podcast show notes.

At JoyLab.coach and PathwaysNorth.org:

Logo placement on home page in “Partners” carousel.
Logo placement on “Partners” page.
“Mission Partners” logo placement on blog page, linked to Partners web page

In newsletters and social pages for Joy Lab and Pathways North:

Logo placement in “Partners” section of every newsletter.
Written acknowledgement in first of the month social posts launching the new Element of Joy: “Our new Element is brought to you by [individual names of Mission Partners in alphabetical order] and our Growth Partners.”

Within the Joy Lab+ app

Logo placement on home screen in “Partners” section.

Call To Action

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_{^{If you or someone you know is struggling or in crisis, help is available. Call the NAMI HelpLine: 1-800-950-6264 available Monday through Friday, 10 a.m. – 10 p.m., ET. OR text}}_{^{"HelpLine" to 62640 or email NAMI at [email protected]. Visit NAMI for more. You can also call or text SAMHSA at 988 or chat 988lifeline.org.}}