Partnership Opportunities
Help boost resilience and spread more joy
Your partnership helps bring evidence-based mental health tools to those who need it. Joy Lab was created to address a real gap in public mental health by offering accessible and impactful tools that help people build life-long skills that feel empowering.
See opportunities
Joy Lab is powered by the nonprofit Pathways North and relies on support from folks like you.
Our unique model
Joy Lab’s unique model is built on a free weekly podcast that helps listeners build on their strengths, cultivate more resilience, and foster mental health in ways that feel supportive, empowering, and engaging.
Listeners can pair the podcast with actionable practices called Experiments. These short but powerful practices are available through our Joy Lab+ app or Apple Podcast subscription.
Whether folks just listen to the podcast or listen and experiment, the aim is to build sustainable habits that support mental health through small, repeatable weekly practices.
Joy Lab Podcast
Joy Lab is a free, weekly podcast that blends science and soul to help listeners navigate stress, build genuine resilience, and tap into more joy. Hosted by Dr. Henry Emmons and Dr. Aimee Prasek, episodes draw on cognitive behavioral therapy, positive psychology, and the science of mindfulness.
Joy Lab Experiments
Each Joy Lab episode pairs with an Experiment. These are simple, evidence-based practices that help listeners recognize unhelpful patterns, practice and grow their mental health strengths, and build new skills that last beyond the episode.
Why partner with Joy Lab?
Support individuals who are seeking out tools to support their wellbeing and mental health.
Help make evidence-based practices more accessible to people who need them.
Provide upstream support to prevent more serious mental health issues and reduce later societal costs.
Help keep Joy Lab an ad-free and no-cost mental health resource that’s available to all who need it.
Support what our communities need most right now: Resilience-building resources that strengthen individuals and communities.
Joy Lab's Impact
- Ranked in the top 1% of nearly four million globally tracked podcasts
- Signal Gold Award winner and Ambie Award nominated podcast, the industries two top awards. People are seeking mental health podcasts and Joy Lab is a recognized leader.
- Over 500,000 downloads with continued growth month-after-month.
- 88% listener retention rate. When folks start an episode they finish it.
- 20,000+ monthly touches across social media and newsletter provides additional support between podcast episodes.
Partnership Opportunities
We expect to reach 230,000 listeners in 2027 and we need your support.
Your sponsorship expands reach to individuals searching for mental health resources, builds a more resilient community that benefits us all, and reduces the stigma around mental health.
Become a Growth Partner
Your support helps create more empowering mental health tools. Act now, these opportunities are only guaranteed until December 31, 2027.
$5,000
Level 1
25 spots
- Written acknowledgment podcast show notes (~64/year)
- Written acknowledgment in newsletter (~64/year)
- Logo placement on dedicated Partners page
$7,500
Level 2
15 spots
- Verbal post-roll podcast shoutout (~64/year)
- Logo on Joy Lab homepage
- Written acknowledgment podcast show notes (~64/year)
- Written acknowledgment in newsletter (~64/year)
- Logo placement on dedicated Partners page
$25,000
Level 3
2 spots
- Verbal pre-roll podcast shoutout (~64/year)
- Logo on JL+ app
- Logo high-visibility on Joy Lab home page
- Written acknowledgment podcast show notes (~64/year)
- Written acknowledgment in newsletter (~64/year)
- Logo placement on dedicated Partners page
Ready to partner or have more questions?
We would love to speak with you regarding your partnership, please fill out the contact form and someone will respond within 1-2 business days.
View and Download the 2025 Pathways North Impact Report
Joy Lab is powered by the nonprofit Pathways North.
To every donor, supporter, listener, and believer in this work. Thank you. You pave the path for this essential work.
Your contributions directly funded the infrastructure, programming, and team that powered our inaugural year. From our Podcast production to our Joy Lab curriculum, every dollar invested in Pathways North is a vote for a more resilient and joyful world. We are honored by your trust and inspired by your generosity. We look forward to growing together in the years ahead.
Download report
